Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.The terminal is crowded with people, all jostling for position.Or you may stop what you were doing, say, "sorry," and then move on. What if he's the fourth, or the tenth, or the one hundredth person who's asked you the same question? You've got too much to do and not enough time to get it done. Every day, you're exposed to more than four hours of media.Sooner or later you're going to tune out the interruptions. Most of it is optimized to interrupt what you're doing.Imagine you're in an empty airport, early in the morning.There's hardly anyone there as you leisurely stroll towards your plane.
I used to watch Ultraman every day after school on channel 29.
Odds are, your response will be a little different.
If you're a New Yorker, you might ignore him altogether.
If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. If an ad falls in the forest and no one notices, there is no ad.
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.